Idea: Corporate social responsibility
Fly Title: Idea Rubric: The idea that corporations bear a responsibility that stretches beyond their shareholders is not new Location: The idea that corporations bear a responsibility that...
View ArticleIdea: Cost-benefit analysis
Fly Title: Idea Rubric: All of us do intuitive cost-benefit analyses every day of our lives Location: Cost-benefit analysis is a weighing-scale approach to making business decisions: all the pluses...
View ArticleIdea: Cross-selling
Fly Title: Idea Rubric: The synergistic notion that buyers of one of a firm's services would become customers for another Location: Cross-selling is an idea that became popular in the late 20th...
View ArticleIdea: Culture
Fly Title: Idea Rubric: The environment created by the priorities a company sets Location: A company's culture is the environment created by the priorities it sets. Sometimes those priorities are...
View ArticleIdea: Customer relationship management
Fly Title: Idea Rubric: A way of designing structures and systems so that they are focused on providing consumers with what they want, rather than on what a company wants them to want Location:...
View ArticleIdea: Differentiation
Fly Title: Idea Rubric: The value of differentiation increases the more that products come to resemble each other Location: In Michael Porter's ground-breaking work on the competition of the firm...
View ArticleIdea: Diversification
Fly Title: Idea Rubric: When companies become nervous about putting all their commercial eggs into one basket Location: From time to time companies that are primarily in a single line of business...
View ArticleIdea: E-commerce
Fly Title: Idea Rubric: Embracing all the ways of transacting business via electronic data, but most closely identified with commerce transacted over the internet Location: The term e-commerce...
View ArticleIdea: Franchising
Fly Title: Idea Rubric: A system of marketing that enables firms to increase their turnover without increasing their assets Location: Franchising is a system of marketing that enables firms to...
View ArticleIdea: Innovation
Fly Title: Idea Rubric: Everybody recognises companies that do it well Location: Innovation is “a creative idea that has been made to work”, wrote David Hussey in his book “The Innovation...
View ArticleIdea: Lean production
Fly Title: Idea Rubric: It aims to combine the flexibility and quality of craftsmanship with the low costs of mass production Location: Lean production is the name given to a group of highly...
View ArticleIdea: Mass production
Fly Title: Idea Rubric: Based on the principles of specialisation and division of labour as first described by Adam Smith Location: Mass production is a way of manufacturing things en masse (and...
View ArticleIdea: Mentoring
Fly Title: Idea Rubric: Mentors differ from executive coaches in that they need to have an overall appreciation of the job of the person that they are mentoring Location: Mentoring is a...
View ArticleIdea: Offshoring
Fly Title: Idea Rubric: Economists argue that offshoring is a win-win phenomenon Location: Offshoring—the wholesale shifting of corporate functions and jobs (particularly those of back-office...
View ArticleIdea: Operations research
Fly Title: Idea Rubric: The use of computer modelling and the simulation of business processes as a means of coming up with improvements in the way that things are done within an organisation...
View ArticleIdea: Product life cycle
Fly Title: Idea Rubric: The idea that products, like people, have a birth, a life and a death, and that they should be financed and marketed with this in mind Location: This is the idea that...
View ArticleIdea: Quality circle
Fly Title: Idea Rubric: Criticised as a formalised hunt for people to blame for the problems that it identified Location: The idea of the quality circle was first introduced by a number of large...
View ArticleIdea: Segmentation
Fly Title: Idea Rubric: The idea of segmentation has spread beyond its consumer origins Location: Segmentation is the process of slicing a market for a particular product or service into a number...
View ArticleIdea: Span of control
Fly Title: Idea Rubric: A manager’s span of control is the number of employees that he or she can effectively be in control of at any one time Location: A manager's span of control is the number of...
View ArticleIdea: Strategic alliance
Fly Title: Idea Rubric: Alliances are often said to be like marriages Location: A strategic alliance is a relationship between two or more organisations that falls somewhere between the extremes of...
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